Work
Defined the brand end-to-end. My hand behind the icon, the name, the storytelling. Leading novel human-AI interaction paradigms and the creative growth engine. Check out our films and this cheeky tabloid we flung across SF.
Lots of impactful work across product, design and growth lines. Shipped Crafts, Projects (now with Sharing), Save to Merlin, Deep Research, Wallflower App amongst other things. A lot of work towards free-to-paid optimization: top-ups (5% MRR uptick), pricing pivots and conversion nudges. Emergency clutch designer. Individual with conviction and taste.
The only time I got to employ my undergrad domain knowledge at work. Worked with multiple clients: an aircraft OEM to predict weld failure, a global automobile OEM on design optimization, and feature roadmaps for Accenture's in-house aerospace design tool.
Education
Did some interesting coursework: Human-Computer Interaction, a lot of Design courses, Feminist Theory (that taught me how to think). Established The Hip-Hop Collective.
Unskippable ad. Should have taken sports more seriously.