I am Vijay Bharadwaj and I am a Product Generalist.
I bring a first-principle lens to the 0 → 1 process in product building, product design and GTM, helping teams think clearly and execute with conviction.
I come from creative origins. I learnt how to articulate abstractions from a course on Feminist Theory. I learnt how to break apart abstractions by preparing for management consulting interviews. I learnt how to ask the right questions from a course on Human-Computer Interaction. I am still learning about products, technology, humans and business.
I am currently building : AI for high-context lives.
Merlin AI
2024 — present • 1 y 3 mo
Product Associate, fmr. Intern
Product
PMF experimentation, feature design, product iteration, pricing design, customer ops, user research and analytics, churn mitigation, upsell campaigns, product synergy, front-end hotfixes
Design
High-fidelity prototyping, design systems, UX upkeep, UX for delight and retention, branding initiatives, new UI paradigm exploration
GTM
Positioning, communication narrative design, outreach, performance marketing strategy, new feature launches
Accenture
2023 • 3 mo
Engineering Analyst, Industry X
Product
Engineering data analysis, business strategy
Communications
Elevator pitch decks, visual communication